10 way to find more clients

10 way to find more clients

 

So, you've set up your business, sorted out insurance, have an ABN and a huge desire to help others and make a career out of that, but how do find those clients? How do you let people know that you have capacity to help people in your area? So many people get lost once they get to this step, but we're here to share some tips!

1. Understand your customer 

The most crucial thing for every business owner, whether they're running a cafe, a physiotherapy, or a florist, is to know who their customers are and what their preferences and needs are. If you give personal care, you must know whether your client has a preferred language, when time of day your services are required, whether your client has complex demands, and so on. Because the disability sector is so large, you may want to limit your help to those with spinal cord injuries in a certain zip code. Spend time chatting to potential clients to figure out what they want, value, and require, whatever it is.

2. Find your niche

It is important to know what your niche is. Decide which area of practice you will be mainly practicing within, and do it really, well. Some believe that niching down will limit the amount of business you can take on, but this couldn’t be further from the truth. Developing a niched area, means that you solve a certain problem – and normally – by niching, you are good at solving that problem for people. This will equate to everyone with that problem, gravitating towards your service. In summary, rather than working with someone on this, and another on this, you will be sought after to fix this problem in a certain area. (There will be a demand for your service.

3. Become an expert in that area

Following on with finding your niche in your business – you need to become an expert, that is well sought after. Now how do we do that? The most important step is to learn, immerse yourself in learning new skills, educate yourself on the higher details and always ensure utilisation of best practice.

  • Upskill using courses
  • Read books
  • Test yourself
  • Practice until you get things right
  • Ask for advice and critique from current industry professionals
  • Find a mentor
  • Work experience, internships (hands on experience)

Now, you will never ever know everything, and this will take a long time. But show up as an expert as you learn. Share educational resources that will help solve little problems, this will give people a sneak peek into your expertise. There is so much more I could say, but the last point I want to make here is, GET FEEDBACK DURING YOUR JOURNEY, so that you can make improvements! You will never be perfect at everything, and sometimes people won’t be kind to you. But ask your peers and clients for feedback on your service. What did you do well? What could have made the experience better for them? This way, you are constantly quality checking your business and troubleshooting problems as they come!

4. Word of Mouth 

It’s no secret that the disability community is hyper-connected, and word of mouth carries great weight. This will be your best and most cost-effective marketing tool. If you look after your customers and offer a truly “person-centred” service, they will spread the word about you. This follows the principal of only putting your best foot forward, online and with how you interact with anyone across day-to-day activities and through your business. You never know who people may know; you don’t want to lose potential clients from how you’ve spoken to someone previously.

5. Show up as a professional always, including on social media and when you’re not working.

Along with word of mouth amongst clients, it is also important not to display yourself as a rude or negative person. That comment you want to make on that persons Facebook post. Be kind, potential clients, people from your neighbourhood, support coordinators may see you spreading negatively online and that can severely damage your reputation

 6. Connect with Local Councils, visit your local health and community service organisations


A Disability Inclusion Plan is required of all local governments. The best person to contact is your council's Disability Inclusion Officer. Inform them of your services and request to be listed in their community directory; some locations may even enable you to display brochures or business cards in their neighbourhood. Other examples of businesses and organisations in which you should reach out to include.

- Hospitals, both public and private.

- Residential care facilities.

- Offices of local councillors and psychologists.

- Centres for rehabilitation.

- Carer Respite Centres and Centrelink.

- GPs, physiotherapists, optometrists, and pharmacists are examples of health professions.

- Service groups, such as Rotary and Lions.

- Service groups, such as Rotary and Lions. - Schools and childcare centres.

- Community groups.

 

((((Remember to express gratitude to these organisations when they send you clients! maintaining a good relationship with those who support you is soooo important!))))

 7. Build your NDIS Provider Network

Other NDIS Service Providers can be a valuable source of referral and are happy to refer people on for services they are unable to provide.  Some ways you can do this include:

  • Joining NDIS Service Provider Facebook groups in your local area
  • Get to know other service providers in your area, as they may refer clients to you when they aren’t a good fit or are at capacity.

 8. Up skill

Upskilling is so important to make sure you become or remain a sought-after business in your community. People are looking to employ people, to solve a problem in which they have. Ensuring that you are up to date, with a lot of knowledge on how to solve problems will help to put you in high demand to provide services. Additionally, up skilling will help you keep learning new ways to provide services at the highest quality.

 9. Look the part.

Marketing is a super visual thing currently; social media is built around the endorphins that arise from images. Things like A well-designed logo build trust by validating your professionalism and encourages people to dig deeper into what you have to offer. Make sure that you are developing a logo that works well for your brand and will attract customers. Share graphic on your social media and websites that draw people to  If you’re looking to have your brand re designed, that business co offers logo design, social media and rebranding packages.

 

  1. Be patient, trust the process and back yourself!

Launching a business is all about the journey, do not compare your page 1 to someone else’s page 100. You are doing so well and should be proud of how much you are learning and will continue to learn every single day. Never be afraid to seek mentorship or advice from others in the industry, keep learning and keep loving your journey. Be proud of yourself like you would be your best friend. You will get clients, I can promise you that, just make sure to keep persevering when you’re knocked back.

 

You got this!

 

Tayla

That Business Co